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General Questions

What is Transactionale?

Transactionale is the first affiliation network that allows eCommerce shops to acquire new in-target customers, and reward those customers at checkout time with exclusive offers from other partner shops, thereby creating new revenue streams.

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How does Transactionale work?

1. The customer places an order on a member e-Shop
2. The publisher rewards the customer with a discount which can be redeemed on another affiliate, non-competing e-Shop (the Advertiser)
3. The customer redeems his coupon and becomes a potential client also for the Advertiser, who acquires his e-mail address (lead)
4. The publisher increases his customer loyalty and gains more revenue

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Who is the Publisher?

The Publisher is the shop that distributes among his customers selected offers from other shops of the network, building customer loyalty and creating a new revenue stream.
Transactionale guarantees that all the offers conveyed by the network are in target and do not compete against the Publisher's business.

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Who is the Advertiser?

The Advertiser is the shop that acquires new customers channelling his offers to the customers of the other shop in the network.

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What is a Lead?

The lead is contact data (email address, name and ZIP code) of a real shopper, interested in the adveriser's products, acquired in the moment that the customer clicks on the offer to reedem his coupon (... redeems his coupon and agrees to receive further commercial communications.)

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Why Transactionale

Why be a Publisher

To augment revenues by rewarding your customers with exclusive offers, immediately after having placed an order

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How does the Publisher notify his customer about the offers?

The publisher rewards his customer after the order with a "Thank you" message containing the offers of the partner advertiser:
1. through an e-mail sent immediately after placing the order (or having booked a service)
or
2. directly online, on the order confirmation page of their website (on-site touchpoint)

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How does the Publisher gain?

Whenever a lead is generated the publisher gains 50% of the cost per leada (CPL) paid by the advertiser

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Why be an Advertiser

To acquire qualified leads and reach real customers when they are more receptive

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How does the Advertiser reach new customers?

Transactionale distributes the advertisers' offers to the publishers' customers that have just purchased a good or a service.

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How can the Advertiser acquire new customers?

The advertiser buys a Lead Pack. The offers are channeled to the publisher's customers who have just purchased.
If the Publisher's customers accept the terms and conditions and redeem their coupon, the advertiser acquires their contact for his own e-mail marketing activities.

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Why be a Publisher and an Advertiser

To gratify your own customers and acquire other customers, lowering the acquisition costs

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Technical integrations

What must I do to activate myself as a Publisher?

Interfacing as a Publisher is very simple and requires little effort. On the platform you will find:
1) donwloadable plugins for Prestashop, Magento and WooCommerce
2) integration examples for custom platform in many different programming languages

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Does Transactionale have compatbility with CMS platforms?

Yes, we provide ready-made plugins for the most common CMS platforms: Prestashop, Magento and Woocommerce, plus the Shopify integration. Other platforms, custom and not, can be easily interfaced with Transactionale by following very simple instructions.

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What must I do to activate myself as an Advertiser?

Interfacing as an Advertiser is very simple and requires little effort. On the platform you will find:
1) donwloadable plugins for Prestashop, Magento and WooCommerce
2) integration examples for custom platform in many different programming languages

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Pricing

How much does entering in Transactionale cost?

Entering Transactionale is completely free. There are no activation costs.

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Are there any subscription fees?

No, there is no subscription fee.

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How much does being a Publisher cost?

The network is free for publishers and can generate revenue from the beginning.

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How much does being an Advertiser cost?

For advertisers, the only costs are tied to Lead Pack purchases. Each advertiser buys a pre-paid pack and it will be active until the bought lead pack number is reached.

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Data & Privacy

Which kind of data does the Advertiser acquire?

The adversiser acquires the email address, the name and the ZIP code of the customer.

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How is the customer data being transfered from the Publisher to the Advertiser?

Customer data is transfered from the publisher to the advertiser through the Transactionale platform, by the means of a file export or from server to server via webhook.

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Does Transactionale acquire customer data from the Publisher?

No, Transactionale acts only as intermediary and it limits itself to the mere transfer from the publisher to the advertiser, when the lead is generated.

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How is the customer data being transfered from the Advertiser to the Publisher?

It is possible to download the platform data in CSV or Excel format. Besides, there is a Webhook to receive the new lead data directly on your platform.

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Can customer data be transfered in accordance with the current regulations about privacy?

Yes. The customer decides if he approves the usage of his data. If he does not agree, there is no data transfer. Transactionale has support for both implicit and explicit (double) opt-in, in order to adhere closely to the privacy standards of each network member.

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